BRITE Network

Business, technology, and marketing leaders discuss how technology and innovation transform how companies build and sustain great brands.

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Satisfying the Consumer Quest for Information?

Companies struggling to figure out how to customize and… Continue

Posted by Dina Shapiro on July 8th, 2008 at 5:00pm — No Comments (Add)

It’s Official: Average TV Viewer “Too Old” to Count

Old_tv_set_family_2 Like many mass media that dominated in the second half of the 20th century, television is dying a thousand slow deaths in the rising tide of digital media.…

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Posted by David Rogers on July 8th, 2008 at 2:25pm — No Comments (Add)

The Power of Brand Identity | Only a Swap can Show the Light

This is an incredible tool for showing the effect great visual systems have on branded relationships with customers. Despite these swaps/merges of names and identity systems, you can easily recall the origins of the logos shown. Observe: http://marioav.blogspot.com/2008/04/just-for-fun.html

Posted by Sasha Strauss on July 1st, 2008 at 4:30pm — No Comments (Add)

Madrid : The Brand

A must read: This is almost two months old, but it's something I meant to post when it came out and somehow forgot to. The Community of Madrid, which is one of the 17 autonomous communities of Spain, unveiled a new logo that they will use to promote Madrid-based businesses in other countries, complementing the launch of a network of offices around the world that will support the international endeavors of these businesses. The Community of Madrid already has a logo, a red square with the seven… Continue

Posted by Sasha Strauss on July 1st, 2008 at 3:35pm — No Comments (Add)

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Post an idea, a question, an announcement, or your latest work here -- as a text, photo, or video blog post. Just click on "Add Blog Post" below, to share a post here right on the home page for your fellow BRITE community members.

Posted by David Rogers on June 30th, 2008 at 3:00pm — No Comments (Add)

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