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Lisa Merriam

Writing Sales Copy for the Web

Writing effective sales copy requires you to have an out-of-body experience. You have to get out of yourself and put yourself in the place of your customer. Many companies are so concerned with what they want to say about their products that they never consider what their customers want to hear. Here are some tips for writing with the customer’s perspective, needs, and experience in mind.

Take the point of view of your customer when you write copy
If your customer is going to buy your pr… Continue

Posted by Lisa Merriam on December 2, 2009 at 10:20am

Lisa Merriam

The Untold Story--Real People Name the Healthcare Villain

We wanted to see if there is a consensus among regular people who are not taking active part in the health care debate, so we grabbed the camera and interviewed folks. What we heard is rather different from what is reported on the news. Away from the fun-house mirrors of town hall brawls and political posturing, people have only a general understanding of the issues and confusing claims and counterclaims coming from all sides. Surprisingly, the primary scapegoat is the pharmaceutical industry—so… Continue

Posted by Lisa Merriam on August 18, 2009 at 4:06pm

Julia Reich

Was I a Conference Commando?

Original post—about networking at BRITE—on Marketing Mix, the blog of Marketing Mentor:

http://www.marketingmixblog.com/2009/04/was-i-a-conference-commando.html?… Continue

Posted by Julia Reich on April 30, 2009 at 5:32am

David Rogers

Save 10% at BlogWell (corporate social media case studies) April 29 (NYC)

BlogWell: 8 great case studies in corporate social media Featuring Nokia, General Electric, Microsoft, Coca-Cola, Turner Broadcasting System, Robert Wood Johnson Foundation, Tyson Foods, Johnson & Johnson

4/29/09, New York
http://gaspedal.com/blogwell
Use code THANKSDAVID to save 10%

Discussions include measuring ROI, managing teams, legal issues, BtoB, working with agencies, and creating great content. This is the best opportunity available for anyone looking to get started… Continue

Posted by David Rogers on April 22, 2009 at 4:03pm

Stuart Halperin

Launch of Ultimate Movie Site

I am proud to announce the public beta launch of my latest venture Ultimate Movie Site (http://www.ultimatemoviesite.com), a new destination for movie fans which combines deep aggregated movie content (trailers, tickets, photos, reviews, credits, news, merchandise, etc.) with social networking and a challenge atmosphere (you get points and rise in status as you become more active). We will be adding an array of new content and features over the coming months, particularly on the community and ga… Continue

Posted by Stuart Halperin on April 11, 2009 at 2:51pm — 1 Comment

Latest Activity

ted schachter Hi, and thank you for approving my membership. I look forward to participating and sharing as well as learning.
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ted schachter is now a member of BRITE Network
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Lisa Merriam added a blog post
Writing effective sales copy requires you to have an out-of-body experience. You have to get out of yourself and put yourself in the place of your customer. Many companies are so concerned with what they want to say about their products that they ne…
December 2, 2009
Ginger Merritt added an event
Verbal Branding @ NYExpo for Business at Javits Center, Hall 1C, seminar room #8
October 21, 2009 from 9:45am to 10:30am
Literally unique in the world, Verbal Branding is not only (and by far) the best way to sell and communicate through the spoken word, but also a redefined branding foundation – called Density Branding – that unifies sales and marketing efforts, maxi…
October 14, 2009
Daniel Kangmin Ko updated their profile photo
October 4, 2009

Forum

Aparna

Twitter backlash? 3 Replies

Started by Aparna. Last reply by Lisa Merriam Mar. 16, 2009.

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