Writing effective sales copy requires you to have an out-of-body experience. You have to get out of yourself and put yourself in the place of your customer. Many companies are so concerned with what they want to say about their products that they never consider what their customers want to hear. Here are some tips for writing with the customer’s perspective, needs, and experience in mind.

Take the point of view of your customer when you write copy
If your customer is going to buy your pr… Continue

We wanted to see if there is a consensus among regular people who are not taking active part in the health care debate, so we grabbed the camera and interviewed folks. What we heard is rather different from what is reported on the news. Away from the fun-house mirrors of town hall brawls and political posturing, people have only a general understanding of the issues and confusing claims and counterclaims coming from all sides. Surprisingly, the primary scapegoat is the pharmaceutical industry—so… Continue

Original post—about networking at BRITE—on Marketing Mix, the blog of Marketing Mentor:

http://www.marketingmixblog.com/2009/04/was-i-a-conference-commando.html?… Continue

BlogWell: 8 great case studies in corporate social media Featuring Nokia, General Electric, Microsoft, Coca-Cola, Turner Broadcasting System, Robert Wood Johnson Foundation, Tyson Foods, Johnson & Johnson

4/29/09, New York
http://gaspedal.com/blogwell
Use code THANKSDAVID to save 10%

Discussions include measuring ROI, managing teams, legal issues, BtoB, working with agencies, and creating great content. This is the best opportunity available for anyone looking to get started… Continue

I am proud to announce the public beta launch of my latest venture Ultimate Movie Site (http://www.ultimatemoviesite.com), a new destination for movie fans which combines deep aggregated movie content (trailers, tickets, photos, reviews, credits, news, merchandise, etc.) with social networking and a challenge atmosphere (you get points and rise in status as you become more active). We will be adding an array of new content and features over the coming months, particularly on the community and ga… Continue